Swot analysis on kingfisher airline india
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Swot analysis of kingfisher airlines with usp, competition, stp (segmentation, targeting, kingfisher airlines was catering to premium flyers in india. Weakness egoistic promoter mallya's semi-hostile acquisition of deccan airlines put the airline's financials at risk irrational competition (air india offering . The swot of kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading indian airline companies.
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